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Viewfinder: Jake Baggaley

Viewfinder: Jake Baggaley

We’ve been following Jake’s (@jakebaggaley.photographer) work for a while. With a background in documentary photography, he’s built a style rooted in real moments and natural storytelling. Now working across commercial outdoor and lifestyle campaigns, Jake brings that same approach into his work, capturing honest interactions between people and the environments around them.

What's your story?

I grew up playing with cameras with both my parents as avid photographers, before studying commercial photography and at the time was mostly shooting social documentary travel stories. Through my community in the trail running and motorcycle world, I eventually transitioned into shooting commercial outdoor and moto travel work, trying to bring the candid style from my documentary days into the commercial work. I was drawn to the challenge of trying to capture feelings, moments and stories within a single frame, it’s always a puzzle trying to get it right.

Tell us about 5 of your favourite images



Kita Hotaka

I was running production for a campaign shoot for RAB so had spent weeks planning and timing this shoot and the crux was this night at a mountain hut after a long day climbing along a narrow ridge. The weather had been pretty cloudy all day but as we arrived at the hut, the clouds broke and we got an incredible sunset and view back to the ridge. The feeling of all this hard work coming together was unbelievable!

 

Scram Africa

I’ve spent a lot of time shooting on bikes in Morocco and this shot has been on my wishlist for years. Eventually, all the stars aligned and we found ourselves riding alongside these wild camels and managed to quickly set up and capture it!

 

The Speed Project

This shot was from a trip documenting Holly Rush running 300 miles solo from LA to Vegas through some of the hottest deserts in the world. I loved this moment towards the end of the race with the colour match of the ice locker and her trainers!

 

The Runway

Collaborating with Cake electric motorcycles (RIP) happened to line up with a good friend getting his pilots licence. Setting up this shot with some mates as the crew was a pretty memorable evening!

 

Stalker

This shot came from a personal project trying to mix some classic cinema inspired styles with more contemporary photography. Working with some talent I really admired, I just loved the way this one came out and the energy in the shot.


What would be your dream location to shoot?

I feel like I'm pretty lucky with where and what I get to shoot - I’d love to do some running in the mountains of Ethiopia or a motorcycle shoot on the ice! Other than that, I'm always looking for projects that can blend social documentary and stories with the sports that I love.


What's your favourite thing to do that has nothing to do with photography?

The line between the work I do and what I do for fun is pretty thin, spending most of my free time running in the mountains or riding bikes off road. I also love to surf, read books and spend time in nature in any way I can!

Thanks to Jake for taking the time to share his work and process with us. You can explore more of his photography on Instagram @jakebaggaley.photographer or website.

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